Build a high performance personal brand. Take the 30-day Woman of Confidence Personal Brand Challenge.

Join the challenge

Want to build a successful personal brand and image…

But have no idea where to start?

Unlock your brand power as a top female executive, business owner or female entrepreneur! 

This 30-day Personal Branding Course will challenge you to step up as a more empowered woman in leadership!

You will nail your Brand Basics, and develop the confidence to elevate your career by fully representing brand YOU!

Over 30 days I’ll take you through my methodology for building a powerful personal brand and image that amplifies your influence and impact.

You’ll get my step-by-step guidance to create confidence and a growth mindset, and establish your personal brand using my 9-Step Brand Success Formula.

At the end of the challenge, you’ll walk away with absolute clarity over how you represent yourself professionally, both in person and online.

Most importantly, you’ll walk away with the confidence to step into the spotlight as a leader in your field.

What’s Included In This Personal Branding Course?

Each week you’ll receive highly actionable activities that harness the secrets of PR, psychology and influence to help you build your brand and image online and off!


Suzie uses these ‘brand success secrets’ with her 1:1 clients to help them build unstoppable personal brands that amplify their impact and income!


Week 1: Build Your Personal Brand Confidence

All successful leaders have one thing in common: a growth mindset.

This week is about developing the confidence and mindset you need as a top female executive, professional woman or entrepreneur to claim your place as a leader in your field.

  • Create new brand success rituals
  • Gain clarity around your personal brand and leadership goals 
  • Develop the growth mindset needed to level-up your career
  • Identify the blocks and challenges that hold you back from building a personal brand
  • Create a rock-solid strategy to avoid overwhelm and achieve your goals
  • Identify your personal brand and leadership positioning

Week 2: Be Seen – Developing Your Personal Brand DNA

It only takes a few seconds for others to categorise you as someone to remember or someone to forget.

Who are you? What do you stand for? How do you want others to perceive you?

Defining these is the first step to building a personal brand that matters!

  • Identify your personal brands core values and beliefs
  • Create your brand persona (Suzie’s Brand Archetype worksheet will help you)
  • Unlock the value of your brand story to build deep connections and authenticity
  • Know your niche and what’s important to them to grow your influence and impact
  • Craft your solution-focused value proposition

Week 3: Be Heard – Find Your Voice As A Female Leader

Now you’re clear on your Personal Brand Values + Story, it’s time to develop your voice as a woman in leadership! 

Suzie will show how to build your leadership style and communicate with greater impact to get you heard by people you want to attract and serve! 

  • Craft your leadership voice 
  • Unlock your own original thought leadership insights
  • Build your bio and stand-out visual brand
  • Set your personal brand strategy for positioning and establishing your authority
  • Incorporate the 6 components of a perfect pitch into an unforgettable message

Week 4: Be Noticed – Bring It All Together To Build Your Brand And Image Online

If you don’t have a personal brand online presence, you may as well be invisible!

This week is about establishing your digital footprint with the foundations of your new personal brand and image. Don’t worry if you’re not tech-savvy – Suzie will walk you through!

  • Choose your online platforms and setup your accounts
  • Configure your online channels with your brand voice + story
  • Create your visual brand assets (no graphic designer needed!)
  • Set your thought leadership communication schedule
  • Build your network the right way (avoiding the mistakes most people make)


Plus complete your own personal brand ID style guide and in just 30 days you’ll have set the foundations of a powerful personal brand and image you can profit from. Each week you’ll receive worksheets and tools to help you.
Join the challenge

Hi There, It’s Suzie!

If you want to build a personal brand and image that gets you more recognition and authority but are worried about putting yourself out there… you’re not alone.

Hi, I’m Suzie Lightfoot, founder of Woman of Confidence.

After helping hundreds of top female executives, business owners and female entrepreneurs elevate their personal brand presence, I’ve noticed THREE areas that hold them back from the success they deserve…


I know firsthand how it feels!

Even as a high-performance woman in business, there have been times when I struggled to stay motivated and inspired. It’s during these times that I can start losing direction, focus and question my value and worth!

This is the time to STOP, breathe and take control of Brand YOU!

Challenge yourself to do something different – to SHIFT, MOVE and GROW as a more empowered female leader!

Take the first step you need to elevate your thought, test your passion and get you back on track to success as the confident kickass female leader you know you can be!

My Woman of Confidence Personal Branding Online Course is a 30-day Challenge that will do just that!

I will share with you my own brand success rituals and real-life leadership development strategies for getting the bulletproof confidence and clarity to become an unstoppable female leader and top influencer in your field.

Top Female Executive Coach

“ Suzie Lightfoot epitomises that classic quote “Be so good they can’t ignore you”!   For all the years and situations, I’ve had the pleasure of working with Suzie, she has always projected confidence, capability, and a brand and image that is world class; valuable qualities for any top female executive who strives to make a mark in this world. Suzie is more than just beautiful, she is skilled in her craft and believes in the value of what she is doing. If you need to build your image and brand and a career, network or self-worth, invest in a style icon whose authenticity is beyond reproach.”    Thank you, Suzie!    

Liliana Montague
General Manager - Marketing Brisbane Catholic Education

Personal Branding Coach Sydney

  "The value of a coach like Suzie can’t be underestimated.  I wholeheartedly recommend her Personal Branding workshops and programmes to anyone that wants to achieve more..." Suzie’s program provides the knowledge and tools to master skills and elements from personal presentation to building and cultivating a more meaningful online presence! Suzie and wholeheartedly recommend her workshops and programmes to anyone that wants to achieve more.  

Taren Hura
Interior Designer, Powerhouse Group Sydney

Top Female Executive Coach

"I worked with Suzie as my personal branding coach in Sydney to build on my professional image and brand.  I completed her 6-month Female Executive Coaching Program and it was a fantastic experience!..." Knowing Suzie had my best interests at heart, gave me the confidence I needed to make breakthroughs at work and in my professional life. Thank you, Suzie!

Danielle Hall
Regulatory Risk Management – NAB

Brand And Business Coaching

"Suzie Lightfoot’s personal brand and business coaching worked wonders for my sales career and dramatically improved the results. Suzie helped me identify the unique value that I bring and how to communicate my message in an impactful way.  She has an adept ability to quickly dial into my essence and gifts and leverage the synergy between my values and the values of the organisation. My biggest take-away from her Personal Brand and Business Program has been my ability to articulate my brand, skills, experience, and unique value proposition with complete confidence! Many people now comment on the quality of my written communication and clarity of my approach. This alone is a true testament to her high standard of work!    

Best Personal Branding Course

“Before starting my own business, I had worked with personal brand consultants all over the world… I can definitely say that Suzie is the BEST of all!!” Suzie’s online personal branding course helps you remember who you are and reminds you what you can accomplish with your passion and talents. She understands you, empowers you and gives you a ‘to the point’ strategy to open your mind and bring you to an ‘Aha moment! I love you Suzie, thanks for who you are and what you stand for in this world. I am with you!    

Irem Sefa Yayimlar
BrandyMe (Istanbul)

Women In Leadership Development

"Suzie has an amazing message to share about building your Personal Brand online and off! She reminds you that it’s ok to have failures in your life, as those failures can lead to your greatest successes…"   Suzie’s Women In Leadership Development workshop enabled me to walk away being empowered and inspired me to grow my personal brand and image by what she shared.  If you get the chance to hear Suzie speak, complete her online personal branding course or engage her female executive coaching services, my advice is to just do it!    

Alison McGrath
HR Compliance
High Performing Teams & Wellness

“Suzie’s Branding programme helped me navigate my way to feel more empowered, confident and self-assured.”

Her programs unique delivery and style is very motivating, inspiring and ultimately brought out the best in me, helping me become more self-aware and readier to grow and achieve more. I recommend it to anyone who aims to be their best every day!

Erica Georgis
Senior Interior Architect

“A unique blend of professionalism, elegance and fun, Suzie shined a light on the positives for my personal branding, image and executive presence!” Suzie’s branding program helped me to have the confidence to take my insurance brokerage to the next level. Suzie is extremely thorough, and I quickly gained an insight into my business and my passions. Suzie helped me gain the confidence to be seen, be heard, be noticed. I highly recommend Suzie’s Personal Branding Program and as a coach to anyone wanting to create or improve their personal brand and business!

Suellen Greives
Director Covermax Insurance

“My confidence has improved working with Suzie, and I am looking forward to a bright future ahead. Thanks, Suzie!” I was inspired to unlock ‘brand Kate Osborne!’ with Suzie’s program to develop an empowering and authentic personal brand both online and off! I was very nervous about putting myself ‘out there’, but Suzie’s process is fluid and fun, leading me to gain greater clarity about my vision, passion, greater purpose and what is truly important to me and my personal brand.

“Suzie helped bring the new version of me into creation in a very meaningful and aligned way.”

Completing Suzie’s program and working with Suzie is such a wonderful experience! Suzie has the unique ability to dive deep & quickly discover your passion, goals & dreams (even when you still aren’t totally clear of them yourself!).

Suzie program really accelerated the whole process of transforming my personal brand to better reflect who I am today, what I believe and what I truly stand for!

“Suzie is masterful, thought provoking, dedicated. Through Suzie’s branding program, I was able to explore my passion, develop my brand purpose…”

Through Suzie’s branding program, I was able to explore my passion, develop my brand purpose, develop my visual brand style guide and have the confidence to resign from a 23yr career to launch my own business, The FemeTech Revolution!

“Wow! I didn’t realise how much I would learn! Suzie’s 30-Day Brand Fit Challenge is totally unique, empowering and completely on-point! “ Having previously worked with Suzie as my brand coach to build my brand and business, it was great to now do her online course to refresh my key brand messages, reconnect with my purpose and vision, and to remind me of the importance of always keeping my brand relevant and staying connected to my ‘WHY’.

“Suzie’s program has challenged my thinking and empowered me to be vulnerable so that I can dig deep and expose my true personal brand. “

Suzie has a vision and direction for my personal brand and messaging that I would not have been able to access without her skills.

All it takes is an hour a day to get Brand Fit!

These days, a strong personal brand is not a ‘nice to have’… it’s a MUST for high performing women who are serious about advancing their careers.

In this intensive challenge, you’ll establish the foundations for your personal brand…
and gain the confidence to go for it!

The 30-Day Challenge is the closest thing to
having Suzie as your Personal Brand Coach!

If you’re a woman who wants to be seen, be heard and be noticed for who you are and the value you bring to the table, then you must invest in the best project you’ll ever work on – YOU!

The foundational work you’ll do is something Suzie’s clients pay thousands for!

You’ll be walked through the exact framework Suzie takes her clients when she helps them lay the foundations of their new personal brand.

This is the only way to get to Suzie’s guidance without spending thousands!




Unlock a success and growth mindset that will elevate your brand presence, energy and confidence.


Gain clarity around your brand identity and what makes you truly unique.



Shape your brand voice, key messages and develop a compelling pitch.



Choose your online platforms and craft your brand basics to grow your impact and influence.



Stand out from your competitors to gain the recognition, authority and success you deserve and desire.

Ready to step into your confidence and power as a woman in business?

Then let’s shift your focus, move your lens and unlock the power of YOU!

Together we will lay your foundations for a strong, powerful and authentic personal brand.

Elevate your life and career to the next level and live and lead at your potential!

Join the challenge