Hi I’m suzie Lightfoot,
PERSONAL BRANDING COACH, MENTOR, KEYNOTE SPEAKER AND ONLINE COURSE CREATOR
FOR WOMEN
Let me start by saying, I love being a woman, and I love what I do!
However, everyone knows that being a woman in business doesn’t come without its challenges!
My coaching services give you the tools and strategies you need to be a more empowered, influential and recognised female leader in your niche market or industry.
I’ve enjoyed success as a model, media personality, brand ambassador, and businesswoman, and for the past 25 years, I’ve worked with industry leaders in media, PR, marketing, and brand leadership.
I’ve also worked with some of the biggest names in fashion, learning first-hand how a simple piece of fabric can empower a person and alter people’s perceptions.
But it hasn’t always been a smooth road to success.
As a single mum and businesswoman, I have certainly experienced extreme highs and terrible lows.
At a time when my life and ‘public’ image appeared perfect from the outside, I experienced two broken marriages, brushes with depression, workplace bullying, and sexual harassment.
These experiences, although so painful, emotionally exhausting, and challenging at the time, ultimately laid the foundations for my personal brand, business, and success I have achieved today.
For me, my biggest aha moment was when I turned 50.
After fighting back from years of feeling invisible and insecure, I finally got the courage to quit my job and back myself in a new business! I have found a niche that I deeply connect and resonate with.
As a female business coach, my goal is to help other professional women turn their life experiences into powerful personal brands to have more choices, attract more opportunities, and be more financially secure.
It’s a role I love, am passionate about, and is a natural extension of who I am and all that I’ve accomplished in my career.
Your story is remarkable too. It is the heartbeat of your brand.
Discover My Woman of Confidence Membership!
There are many ways my personal brand coaching can help you, no matter where you are in your life and career! Let’s start with my Woman of Confidence Membership!
Unlock Your Power With A Female Branding and Executive Coach
Grow your influence. Be recognised for who you are and all that you bring to the table!
One of my biggest missions is to help you understand how YOU are your greatest asset!
I believe everyone has a unique story that shapes who they are today and the person they want to be.
Unlock your true value and own your worth in the world to thrive as a more empowered, confident and courageous female leader in today’s new world!
TOGETHER WE CAN DO IT!
Here’s a little about my brand evolution
My Sporting Career
“Sport was where my career began – first as a competitive gymnast and then as an elite 10-metre platform diver at the Australian Institute of Sport.
“The skills that helped me win medals as well as overcome challenges, fear, and failure are the same ones I pass on to other professional women to help them achieve extraordinary goals.”
The Fashion Years
“When I was at my peak as an athlete, a freak training accident shattered my dream to make it to the Olympic Games. Despite the disappointment, I was young, invincible, and optimistic.
Following a chance meeting with a talent scout, I joined one of Australia’s leading modelling agencies, where I ran into my childhood sweetheart, who was on his own path to become a successful Australian fashion designer. I was soon swept up into the glamourous world of fashion, celebrities, and corporate jet setters.
“I soon figured out how to forge relationships with clients, approach new ones, get referrals, and, most importantly: get over the fear of rejection.”
Brand “Suzie” Develops
“My transition into a being presenter and public figure was a gradual progression from modelling.
My first big break was being the Brand Ambassador for Coles Myer in Queensland. This was where I really learned the value of image management and leveraging from my own personal brand.
Developing brand ’Suzie’ enabled me to flourish as a presenter, fashion columnist, media personality, and fashion commentator.
“I was able to leverage my personal brand reputation into TV gigs and corporate ambassadorships – including a long-term contract as the face and voice of Coles Myer Queensland.”
The Entrepreneurial Years
These years saw me launching my own media and PR firm. In less than two years, I built a reputation as the go-to girl for masterminding glamorous launches and events, winning the 2005 PRIA National Golden Target Award and the Fairfax Media Award for a series of property lifestyle supplements.
“My greatest achievements as an entrepreneur come when I find a connection between my passions, thoughts, and beliefs. This is when I feel I am the most empowered and confident. You will be too!”
Wow, what a journey! Now, I’m ready to share everything I’ve learned with you!
Discover My Online Personal Branding and Business Coaching Course for Women
All of this has led me here to this moment! To create a powerful branding online course that wraps up everything I’ve learned from years of experience in media, PR, Marketing and building my own highly successful brand and business into an easy to follow step-by-step online course.
Are you tired of being overlooked for that promotion or pay rise? Feeling more invisible than invincible? Want to be seen as an industry leader in your
niche but struggle with the confidence to stand out and be heard and be noticed?
Get ready to raise the roof on your career to build a powerful personal brand and image you can leverage to live and lead with greater confidence!
(Without the frustration, overwhelm and wondering “what-do-I-do-next?)
