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TRACEY’S BRAND JOURNEY
Sometimes relationships and connections are just meant to be! As high-performance women we attract other high-performance women who share our beliefs, values and vision to inspire greatness in others!
Tracey Robinson is one of those women! And I am grateful to have been (and still be) a part of her magical personal brand journey to greater success!
“As the founder and Director of Robinson Nielsen Legal, I have a background of 26+ years in commercial legal practice advising a broad range of small to large companies and individuals. I realised that after 26 years as a lawyer and as a small business owner, I had so much more to give!
I have a burning passion to help small to medium business owners, just like me, to realise their own vision for success!”
TRACEY’S BRAND JOURNEY
Sometimes relationships and connections are just meant to be! As high-performance women we attract other high-performance women who share our beliefs, values and vision to inspire greatness in others!
Tracey Robinson is one of those women! And I am grateful to have been (and still be) a part of her magical personal brand journey to greater success!
“As the founder and Director of Robinson Nielsen Legal, I have a background of 26+ years in commercial legal practice advising a broad range of small to large companies and individuals. I realised that after 26 years as a lawyer and as a small business owner, I had so much more to give!
I have a burning passion to help small to medium business owners, just like me, to realise their own vision for success!”
WHY I DECIDED TO GO ‘ALL IN’ WITH SUZIE.
From my very first meeting with you [Suzie], I immediately felt comfortable, even safe, sharing not only my hopes and dreams for my business and personal brand, but also my doubts, those things that were holding me back and those self-imposed obstacles that I hadn’t made time to address previously.
There was no judgment – but rather empathy and unwavering enthusiasm and commitment to help me move forward.
A LITTLE BIT ABOUT TRACEY’S BRAND EVOLUTION!
UNLEASHING BRAND ME!
At first it felt a little self-indulgent –the personal shopping experience, a new wardrobe, hair and makeup styling, photo, and video shoots, etc….. But as it turns out they were not only enjoyable experiences, but an important part of the whole branding journey. I can wholeheartedly say that I loved investing in my professional image!
"With every step, my brand confidence grew and I was ready to share more of myself and my business than ever before."
LAUNCHING A BRIGHTER BOLDER BRAND
Creating a new website and online presence was exciting!
Establishing a powerful image, logo, and brand presence (website) has helped our business immeasurably. Enquiries from new clients has increased and the feedback has been great. Clients feel like they really know us, even before we have met.
The re-launch of our brand and business captured the essence of who we are as individuals and as a team - and helped me to personally step up!
The Personal Brand Logo Develops
A new personal brand logo and branding assets is all part of the journey and adds the icing on the cake!
Building our brand has given us greater confidence in what we have to offer. We really are different and have a valuable service offering.
We do not just pay lip service to what we say on our website and in our marketing collateral – we live and breathe it.
Finding My Voice
Suzie helped me to unlock my passion and purpose and align it with my business - to share who I am, what I stand for and the business I love.
As I started to unlock my values and beliefs and align them more deeply with our business brand, it really changed things for me and our business.
It became so much easier to talk about myself and promote our business, as having done the hard work, I really meant and believed what I was saying.
I HAD SO MANY MEMORABLE BREAKTHROUGHS!
The initial meetings, the probing and unpacking of my responses as to how I had arrived at the point, really set the scene for the insights and breakthroughs I had on the personal brand coaching journey with Suzie.
It was Suzie’s ability to help me step back, work out what was really driving my journey in the legal world, and articulating that in a way that made sense and could guide me going forward.
GIRL, YOU GOT THIS! GETTING CLEAR ON YOUR VISION IS THE FIRST STEP TO ACHIEVING GREATER SUCCESS!
Tracey’s Brand And Business Goals.
The first step to achieving a superstar public profile and powerful signature brand you can profit from, is to get crystal clear on your brand and business goals!
It sounds like a no-brainer right? Well, be careful what you wish for, because with the right strategies, support and guidance you will absolutely achieve your brand and business goals and dreams!
Be Empowered with a Corporate Image makeover
Be Heard as a thought leader
Be Seen as a leader, advocate and educator
Be Noticed with a new logo and brand assets
“Coaching with Suzie has allowed me to re-launch our brand and business with a focus and professionalism that already is helping us make our mark louder and bolder.”
MY BIGGEST AH HA MOMENT
Working out my ‘why’ was undoubtedly the biggest ‘ah ha moment’ in my coaching journey.
Knowing ‘my why’ gives me a base against which to check in regarding the decision making for my law firm and myself as a lawyer and woman in business.
I had never really thought about how my skills, experience and what I do every day, are part of a broader mission. For me, that mission to prove that no matter how big or small a business, the owner deserves someone who believes in their vision.
WELCOME TO BRAND TRACEY
Here’s Sneak Peek of Tracey’s Full Brand Transformation!
Building fresh image, website and business brand assets! New look, new energy, new attitude!
As a brand and business coach, my greatest joy is seeing my client’s confidence, presence and corporate image transform before my very eyes!
And…
There is nothing more empowering than looking and feeling invisible!
My personal branding program is a deeply connective process, which by its very nature, unleashes the best of YOU!
Everything you are, everything you believe and everything you stand should radiate from within! Because your visual brand is the essence of YOU!
So own your look – create it, craft it, live it and leverage it!
I HAVE REALISED MY PASSION AND I AM PROUD TO STEP UP!
I have a passion to help other small business owners realise their own dreams and visions for the future.
Coaching has helped me to shape myself as a leader, advocate, and mentor. Having experienced firsthand what it takes to build a business from the ground up, I understand what you need to overcome the challenges you face as a small business every day.
I work to deeply connect with business owners to understand their story and purpose so they can grow, connect, and feel more empowered to achieve the greater success they too desire for their business and brand. Greater growth, connection and empowerment mean that together we can do it.
I HAVE REALISED MY PASSION AND I AM PROUD TO STEP UP!
I really enjoyed the coaching sessions!
Not only were we able to laugh, share wins and challenges, brainstorm, and work through lots of branding and marketing ideas, we achieved outcomes, met deadlines, and now have a firm and personal image that aligns with our values.
We are so proud of the results.
THE BEST IS YET TO COME
Watch This Space!
“Now I have established a strong brand identity for myself and my business, I can concentrate of maximising and leveraging from it! Suzie’s female mentoring programs offer continued coaching support and guidance to develop high level communications strategies, smart tools and guidance to continue the growth of my brand and business!”
SO WHO IS TRACEY ROBINSON?
I now love it when people ask me, “So who is Tracey Robinson!”
As a highly experienced and qualified legal professional with a background of 27+ years in commercial legal practice, I provide both strategic and technical guidance and advice in a broad variety of legal practice areas including commercial litigation, insolvency, employment, business, and commercial law.
But more than just being a lawyer, I am on a mission to prove that no matter how big or small your business is, you deserve someone who believes in your vision. I am an advocate, educator and mentor to small business owners, professionals, and entrepreneurs. I deeply connect with you to understand your story and purpose so you can grow, connect, and feel more empowered to achieve the greater success you desire for your business and brand.
Having experienced firsthand what it takes to build a business from the ground up, I understand what you need to overcome the challenges you face as a small business every day. I offer training, workshop, and presentations to help you elevate your business to achieve greater Growth, Connection and Empowerment. I believe that together we can do it.
