Here is a damaging admission…When I was in my 30’s, I was at the height of my career.
I’d enjoyed success as a model, media personality, and brand ambassador and had built a successful media and P.R. business. I had built a strong public profile and personal brand.
…And that’s when things got weird.
Suddenly, I started to feel very alone and disconnected from the people around me.
On the outside, I appeared to be successful and strong. Yet on the inside, I was struggling.
I wasn’t as excited, energised or positive about my career anymore. I would show up every day trying to live up to other people’s expectations of me as this successful and happy person.
But the reality was…
I was faking it…big time! I was feeling stuck, overwhelmed and frustrated.
And the result was that it started negatively affecting other people’s perceptions of me.
It affected my personal brand.
Many female business professionals, successful leaders and female entrepreneurs feel this way too. Working so hard every day to make their mark, they lose themselves along the way.
They begin to struggle with their sense of self-worth, and gradually…slowly… they forget how to show up as their most confident and empowered selves.
Building a top brand and your business or career can seem like it’s a never-ending rollercoaster ride of highs and lows. One day we’re on top of the world… the next, we feel stuck, confused and totally lost. And you may feel this way too.
To make things worse, we often start to use our careers or businesses as a mask, choosing to hide in the shadows of our company, organisation or business brand. It just seems easier to leverage the reputation of the organisation’s brand than create our own.
But in reality, we all want to know how to be more valued and appreciated for who we are and all we bring to the table. And how to get more people to realise our full potential as leaders to make a difference.
So today, I wanted to lift the lid on the number one mistake most women leaders make that holds them back from building a powerful and profitable personal brand. And a simple yet powerful way to shift your lens to claim your space as a more empowered, confident and influential female leader in your niche market or industry.
#1 MISTAKE: Stop using your career as a mask and try to be someone you’re not.
Today honesty and transparency are valued more than ever; you have to be genuine.
This means being open (and perhaps even a little vulnerable) to discovering how to build a more authentic and meaningful personal brand and public profile.
When you can make this mindset shift, everything will change. Your confidence will skyrocket, and your career and business will go to the next level.
And this is the beauty of it…. You don’t need to change who you are.
When you change your self-limiting beliefs around who you are (or need to be) to craft a brand that celebrates your individuality, you will begin the process of personal transformation.
You will live and lead from a position of power and presence and positively impact people’s perception of you as a leader.
Because, here is the truth… It’s not that you don’t have a personal brand.
The problem is that your personal brand must reflect who you are and what you stand for to make your mark. The people with the most successful brands are the ones who aren’t afraid to be themselves.
They don’t fake it, hide behind their business or organisation’s brand or copy other people’s leadership styles.
Don’t make the mistake of trying to be someone you’re not.
Instead, unlock your full potential to live and lead the life and career you really want.
I help you understand how to build a powerful and profitable brand that truly represents who you are and all that you bring to the table. The process is transformational and empowering.
You can join my Waitlist for when the gates next open here>>
Be A Woman Of Confidence And Start Achieving Your Goals
As a personal brand and business coach, I have seen the importance of personal branding for business success. It is one of the most important things you can do to set yourself apart from the competition and build a strong personal brand.
There are many ways to build a personal brand online, but choosing the right platform and tools to reach your target audience is important. If you’ve been feeling stuck or uninspired lately, it’s time to make a change.
So, if you’re looking to take your personal brand to the next level, check out my Personal Brand Accelerator Online Course. It is one of the best online personal branding courses for women in leadership.
This course will fast-track your brand development and help you unlock your highest potential as a female leader, entrepreneur or business owner.
The Personal Brand Accelerator Course is the fastest way to step into your confidence and claim your space as a more empowered female leader.
It is the only online personal branding course of its kind that helps you build a strong personal brand online.
Get exclusive access to online personal branding masterclasses, resources and LIVE group coaching and training with Suzie, a world class personal branding coach and mentor.
You’ll learn how to build your personal brand and image step-by-step using her proven Brand Success Formula and Process for building a brand, honing your leadership skills and unlocking your highest potential. Join today!