As women in business, we are judged more harshly by our peers for our appearance and style and leadership qualities. Yet, we’ve all seen or heard about that top executive woman who walks into a room and truly owns it. No apologies, no holding back!
Every woman in leadership has the choice to elevate their personal brand and presence to better be seen, be heard and be noticed for who they really are and all that they bring to the table. It could be the woman who sits next to you at work, a colleague you meet for the first time at an event or work function, or it could be YOU!
1. Understand WHO YOU ARE and what you want your PERSONAL BRAND and EXECUTIVE IMAGE to represent.
Take a moment to sit down and think about why you want to refresh your executive image. Identify your personal branding and professional goals, purpose and what value you can give to other people. Knowing the foundations and core principles of your personal brand will help keep your brand messaging and marketing consistent and aligned.
Go a step further and get a Professional Style Profiling Session to really analyze and deep dive into how you can align your goals, passion and purpose with your wardrobe choices to create a stand out leadership style, image and presence.
2. Invest in a Professional Makeover and Always Be On Brand!
Building an authentic image means you must be in touch with who you are and the leader you want to be! Whether you are building your personal brand online or offline, having a consistent professional image will ensure you make the right visual impression and build greater brand awareness of your leadership style.
You can also build greater trust, authority and recognition without saying a word! PLUS dressing like an empowered woman can really push you to BE one! And the good news is you don’t need to splurge on an entirely new wardrobe; you just need to know what works best for you, your style, and your professional goals.
Investing in a professional makeover can give you the right guidance and support to craft your image and create a signature look to ensure you are always on brand wherever and whenever you show up! (online or off!)
You will be known not just for your amazing skills and leadership, but also for your impeccable C-level fashion presence and know-how!
3. Create a Personal Brand Strategy
Once you’ve identified the foundations of your personal brand and professional image, you can start creating a brand strategy to outline actionable steps into taking your career where you want it to go.
Your Brand Success Plan should cover my 9 essential pillars for building a profitable personal brand and image that will help you to be seen, be heard and be noticed. Learn about marketing your personal brand, building professional relationships, and manifesting your dream life.
When you have a clear idea of where you want to go, you can focus on taking the necessary steps to reach your goals with a strong, authentic personal brand.
Start Building Your Personal Brand With Me And Learn How To Live Out Your Best And Most Authentic Life!
As one of Australia’s top female executive coaches and business mentors specializing in building your brand online image building, leadership development and empowering women, I want to share with you my top online personal branding tips and tools in my Woman of Confidence Members’ Club.
You’ll know more about building a brand, honing your leadership skills and unlocking your highest potential as a female leader, entrepreneur or business owner!