Personal branding is a process that helps you build a deeper, more meaningful connection with your clients, customers, or target audience.  Mastering the art of personal branding allows you to grow and nurture your reputation, authority and influence by amplifying your individual and corporate brand value.  Personal branding helps you to position yourself as an industry leader in your niche market.    

Whereas your reputation is about credibility, your personal brand is about your values, vision, what really matters to you and how that shapes the way you uniquely lead and do business.

Your personal brand so you can cut through the noise and better be seen, heard and noticed for who you are and what you stand for.   Building a powerful personal brand allows you to leverage and maximise your years of experience, expertise, and leadership capabilities to be better recognised for who you are, what you stand for and all that you bring to the table.  A

An authentic personal brand is a genuine representation of your values, beliefs, passion and purpose.    Having a strong and authentic personal brand helps you unlock your potential to influence, connect and engage others.  The most effective personal brands grow and evolve as you grow and evolve in your life and career.  It is an ongoing process of developing and maintaining your reputation, image and online presence.

A Step By Step Guide To Starting and Building Your Personal Brand.

1. Identify Your Vision For Success…
2. Identify What You Want To Be Known For…
3. Unlock Your Passion, Purpose, Values and Beliefs….
4. Identify Your Niche Market…
5. Figure Out Who Your Ideal Audience Or Target Market Is….
6. Unlock The Power Of Your Story…
7. Identify Your Unique Gifts…
8. Craft Your Key Messages…
9. Craft Your Visual Brand, Image and Leadership Style
10. Set Up Your Online Profile and Create Your Online Personal Brand Presence …
11. Set Up Social Media Accounts Where Your Audience Is. …
12. Be Authentic….
13. Create Original Content. …
14. Connect With Key People Of Influence in Your Industry or Niche Market. …
15. Attend In-Person and Online Networking or Industry Events.

A personal brand combines your unique skills, values, vision and your personal and professional experiences that make you who you are. It is a true reflection of who you are and all that you stand for.  Effective personal branding will differentiate you from the competition and allow you to build trust, deeper connections and make a more lasting and meaningful impact on prospective clients, customers, and employers. 

Building your personal brand will help you Grow these 5 Personal Brand Forces.

1. Authority And Credibility…   
2. Connection…  
3. Influence 
4. Income …
5. Impact…

Personal branding is about telling your unique story and journey. It’s not just about your titles, accolades, merits, or achievements. It’s about who you are as a person and an individual. It’s about who you are in the professional landscape and what you contribute as a woman in business.

Not only does your personal brand highlight your personality and work, it also emphasizes what you stand for.  A lot of the time, we put so much importance on our jobs and titles that we forget to notice the impact our values, principles, passions, and energy have on our personal brand and image.  And in today’s market, people are looking for leaders and women who have more to offer than just their skills and expertise..

Taking the time to sit and think about what your personal brand is can be a gamechanger in your career. You can set yourself up for lucrative opportunities, partnerships and high profile leadership roles when you cultivate a personal brand and professional image that can help propel you to the top.