What are you most passionate about? What are your top 5 career and life priorities? Do they align with what you are most passionate about?

Surprisingly for most people, the answer is a resounding “no”!  And if this sounds like you too, then listen up because you are not alone.

I have witnessed even the most successful female leaders struggle with building an authentic brand because they are scared of being vulnerable and open to the process of just being themselves! But that, my friend, is at the heart of building a powerful presence and personality. And the realisation that you are enough, just as you are, will set you free. So if you walk away with just one key branding strategy from this article, it is that YOU are the greatest asset to strengthening your personal brand, elevating your performance, and raising the roof in your career and confidence.

But first you must tap in, tune in and turn up as the most confident and empowered version of YOU every day in every way!  

Sound too simple to be effective?  Well here’s the truth, the wisdom, intuitive knowing and personal gifts you have developed over the years are the most powerful when it comes to crafting your professional image and building a strong corporate leadership presence.   They are the secret ingredient to feeling great, growing your influence and are where you will find a fountain of untapped energy, creativity and inspiration.  

So, one of the first steps to unleashing greater power and presence begins with understanding who you are and unlocking what you are truly passionate about.

Passion Gives Your Personal Brand Authenticity, Influence And Self-Empowerment

Imagine having a personal brand that influences how others think, feel, and behave towards you, simply by showing up?  Unleashing your passion is also the key that unlocks the door for you to gain greater authenticity, influence and self-empowerment. 

The greatest influencers and leaders understand the unlimited power of harnessing their personal energy, tapping into who they authentically are to drive purposeful results and make an impact. Their passion is like a super-charged battery that provides long-lasting power for their career, relationships, business and brand. 

Everyone can identify that person who just lights up when they’re talking about something they love. Their manner of speaking, their body language, and energy are all so captivating. People just want to be part of it. Having that passion and drive boosts your personal brand and draws people to you. You will shift people’s mood and elevate your performance (and the performance of others) simply with the passion and energy you project. It is a brand superpower that so many professionals overlook and underestimate in their attempts to build a powerful personal brand and image.

How To Craft A Powerful Leadership Style Worksheet


 Passion Isn’t A Weakness For A Female Leader, It’s Your Secret Weapon

Many female leaders struggle to reveal their passion as they worry that it makes them appear too emotional or vulnerable. But this is the biggest misconception of all! Your energy and passion will set you free to be who you really want to be. Being passionate and energized by who you are, what you do and why you do it can shift your personal brand from ordinary to extraordinary!  Your authenticity is what separates you from everyone else. So, you must be able to recognize and leverage your passions as your secret weapon for success to craft a powerful brand, image and leadership presence. 

Be willing to embrace who you authentically are as a leader or influencer so that people can begin to understand what drives you. Then, show them how your personal story is the inspiration behind your vision for their future. When done with passion and purpose, they will want to follow you, be inspired by you and align with your personal brand.

Your Passion Will Lead You On A Whole Different Level Of Success, Growth And Self-Empowerment!

Your confidence and energy helps you attract business opportunities and partnerships.  You will stand out from others in your field and exude a top-level leadership presence that positively impacts those around you. 

Passion empowers you to become the best version of yourself. The world will see your passion for what you do, feel it through your energy, and believe in what you are doing because of how it makes them feel. The more passionate about something that you are, the more compelled others are to get involved or support what you’re doing.

Passion is the bridge to opening your leadership presence so that you can be empowered as a woman leader, connect with others through shared interests, and positively impact those around you. It is the foundation of becoming a top-level leader.

By identifying your ‘Passion Driver’ your brand will begin to take on a new meaning, it will be brought to life and be the focus of what you do. The impact is invaluable as you gain more clarity about yourself and begin inviting others into your purpose driven world.

Your passion is the energy that engages people at an emotional level – they are drawn in by how it makes them feel which creates an instant connection between two people.

Passion is the key to unlocking self empowerment on a whole different level! It empowers you to become the best version of yourself, stand out from others, feel confident within yourself, attract business opportunities and partnership’s, positively influence those around you and most importantly have fun doing what you love .

When you know what your passion is and feel empowered by it, others will believe in it and get behind you to support and contribute to what you do. Your Passion will lead to self empowerment on a whole different level! You will be the best version of yourself and positively impact those around you.

Passion Will Lead You On A Whole Different Level Of Success, Growth And Self-Empowerment!

Discover Your Passion, Strengths, and Superpowers to Build Your Personal Brand! 

As one of Australia’s leading online personal branding coaches and female leadership consultants, with  more than 35 years of experience in helping women grow their brands and business, I can help you reach new heights on your journey towards becoming a more empowered and confident female leader! 

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To your success,

Suzie Lightfoot Signature