Your brand transformation pivots on your ability to commit to doing the deep, self-discovery, and foundational work for brand and leadership development. It takes more time, more effort and a lot of soul searching, but the result is a personal brand, image, and voice that is undeniably YOU! One that is lasting, memorable and that no one can replicate.
As top female executives, business owners or female entrepreneurs, we constantly underestimate our worth and feel the need to compare ourselves to men. To be seen, heard, and noticed, we put ourselves under so much pressure to ensure we’re at the top of our game every day. Yet we feel we need to be overqualified in experience and competence to compete for the same leadership roles as men - and honestly, it’s exhausting! But the reality is - we have so much more to offer than men as female leaders that we don’t even realise!
As top female executives, business owners or female entrepreneurs, we constantly underestimate our worth and feel the need to compare ourselves to men. To be seen, heard, and noticed, we put ourselves under so much pressure to ensure we’re at the top of our game every day. Yet we feel we need to be overqualified in experience and competence to compete for the same leadership roles as men - and honestly, it’s exhausting! But the reality is - we have so much more to offer than men as female leaders that we don’t even realise!
Do you love hanging out on social media to check in with friends and family, but back away from using it as a smart tool to grow your personal brand and professional profile? Well you are not alone! Most professional women I have coached are resistant to showing up on social media, if it is for the purpose of building awareness of their brand, promoting their services or sharing their experience and expertise. To most professional women it is also a H U G E stressor if you don’t know what you’re doing, which platform to choose, what you want to say and how you want to say it! But one thing is for sure…
Health goals, financial goals, fitness goals, career goals… goals, goals, goals! If you’re a professional woman, small business owner, or entrepreneur, you understand goal setting is an essential part of your plan for success.
It’s hard to ignore the fact that COVID-19 has really thrown a spanner in the works. Who could have thought that on the last day of December 2019, as we innocently raised our glasses and cheered to the New Year, that just a few short months later we’d be facing a once-in-a-lifetime global pandemic? In all honesty, come March, many of us were tempted to call it a day and simply mark 2020 as a total write-off.
Stop feeling ‘sick’ of coronavirus and start making the moves to protect your brand and future-proof your business and career. When we were first thrown into lockdown, like so many professional women and business owners, I was completely unsure of its impact on my brand and business. What I found most challenging was the impact on my mindset. You see, I was in the middle of launching a massive new project. I was motivated, inspired and ready to go!
In today’s hyper competitive world, the online space is the new marketplace for leaders to Be Seen, Be Heard, and Be Noticed. In fact, online is often the first touchpoint for those getting to know you! But putting yourself out there and joining the conversation can often feel daunting and honestly, completely overwhelming at times!
Erica Georgis is proof that you can rise above the crowd and carve your leadership pathway if you are brave enough to follow your heart, passion, and intuition! Struggling to be heard both personally and professionally, Erica felt she had no voice and was unappreciated and unnoticed. Until she decided to take back her power, refresh her image and reignite her passion for design to be a more influential leader in her field! Her journey required honesty, trust, and self-awareness. Read how she shifted her mindset and career into top gear!
“Sorry to disturb you…” “Sorry, but can we just run through something quickly…” “Sorry to disagree, but…” OK – here’s the truth, straight up! Before you read any further – let it be known that as women and female leaders we apologise more than men!
