Developing a strong brand identity and professional image is a lifelong pursuit and achievement. Yet there is no one size fits all approach to building an authentic personal brand if you want to stand out, make your mark and grow your influence as a market leader. In this article I share some key career challenges and decade markers you can use to measure if you are on track.
Those that get through challenges and achieve the best results are those who can do the hard work! They are the ones who are willing to challenge the status quo, to seek answers, to follow advice in order to change their lives. These are the people who can shift their mindset to live and lead with greater success and happiness all because they aren’t afraid to put in the work.
Lack of confidence as a female leader is a career-crusher. It affects your performance, your self-esteem, your potential, and your opportunities. It zaps away at your energy, undermines your executive presence, and dilutes the impact of your personal brand and professional image.
The Entrepreneurial Mindset is a system of characteristics and qualities female entrepreneurs employ when they’re building and managing their own business ventures and thriving in their fast-paced, competitive industries.
Too many times I let my lack of self-confidence silence my voice in my career. Too many times I let my own self hold me back. I have felt insecure, vulnerable, and invisible way too many times throughout my professional life than I care to admit. So trust me when I say I know how you’re feeling.
What makes a good leader today? The goal posts have definitely shifted! It doesn't matter if you’re a business owner, professional or entrepreneur—women in leadership today must change their perceptions on how to lead successfully. Female leaders these days must be visionary, digitally-savvy, and have an entrepreneurial mindset. While that seems like a tall order, it is the way of the world today if you want to stand out and shine as a leader of choice in your industry. Here are 3 core leadership traits that all female business leaders must have today in order to make a difference to their audience and build a successful brand!
Are you feeling stuck in your career, working hard to be noticed and recognised for your full potential as an industry leader, only to ask yourself at the end of each day, “why don’t I feel more empowered and fulfilled in my career or business? Courageous leadership and greater empowerment as a female leader is what we all aspire to feel. It brings with it greater power, influence and executive presence. Yet how do we achieve this elusive feeling that gives us that extra spark, energy and motivation to elevate our lives and careers to the next level?
Cultivate your own authentic personal brand and find your signature style for an everyday, confident and sophisticated look suited to an empowered female leader. Learn from one of the top female executive coaches and craft a strong leadership image for yourself.
With so many professionals competing for recognition in today’s busy world, it’s not enough to be great at what you do. To rise above the crowd and achieve brand and business success, you need to represent yourself with a powerful personal brand that gets you remembered for all the right reasons. Here are the key components make up the essence of your personal brand and will help you to build a consistent, authentic and profitable public profile and commercial identity.
And as a leader, you are held to a much higher standard of decorum and professionalism than your male colleagues. With a few tips and savvy strategies you can learn to connect, improve your personal brand leadership and communication skills, and network your way to greater success!
