When you think about where you are right now personally and professionally, what kind of leadership decisions have you been making for yourself? Are you making choices about your future based on the leader you want to be (even if it challenges you), or are you in cruise mode?
If you're struggling to be paid your worth and command a premium for your products or services; you may be asking yourself, "But how does building a personal brand and professional image help me make more money?" This is something that I struggled with at first, too. I have a media background and have always had a personal brand and public profile. But, the reality is, at the beginning of my career, I didn't know how to maximise and leverage my personal brand and image to profit from it. Like so many other female leaders, my brand just happened in the background. And I underestimated my enormous potential to use my personal brand presence to drive profits, generate leads and attract new clients.
Working hard in your career or business but not achieving the success you want? Sick of falling short of your goals and feeling like you're failing? Ready to level up your career or business but lie awake at night wondering how to make things happen? One of the biggest problems that most women leaders struggle with is not their lack of experience or expertise; it's actually their resistance to success. Despite working hard to be more valued, appreciated, and recognised as industry leaders, we can still subconsciously resist success. But I have discovered 4 powerful things that empowered, successful and confident female leaders do to overcome this resistance and make things happen.
Do you struggle to stand out to be seen as a female leader in your industry? Do you feel you're overlooked for high profile partnerships or leadership roles? Are you constantly chasing leads or falling short of your career or business goals? Sometimes the most powerful online personal branding strategies are so stupidly simple. Most of them require little effort to get outstanding results not only in the short term but also in the long term. They can be needle movers for your business or career. So many of us struggle to know what to write about ourselves to make us stand out in the right ways. We default to highlighting our experience, expertise, titles and awards. We get so stuck crafting our online professional profiles using traditional strategies and methods that we forget to try something new. Adding a nice profile image of you and a summary of your experience to your professional online profile seems mind-numbingly obvious. There is nothing new or innovative about it. But what about adding other images to your profile? Or adding content related to your values, vision, and unique leadership style?
For years, women have struggled with their wardrobe choices when it comes to creating their image and style for the corporate arena. What you wear as a professional woman, business leader or female executive is a vital part of creating an effective leadership style and showing up as an empowered and confident woman.
Sometimes our life and career can feel like we are on a hamster wheel with no prospects or opportunities on the horizon to look forward to in the future. No matter how hard we work, or the business experience we have, we feel stuck right where we are. Sometimes we are okay with it, but other times we know we have more value, potential and much bigger goals and dreams. So we can lie awake at night wondering how to make it all happen. Other times we are not even aware of the potential to achieve the greater success we desire because our self limiting beliefs and negative thoughts can be whispering away in our minds as background noise. So instead of going for what we want, we hold ourselves back every day, leading us to self-sabotage ourselves without even realizing it.
One of the first things people do in their attempt to establish their personal brands, is to start showing up online everywhere! Choosing a specific niche market (or micro-niche) is a concept that most people struggle with. But the reality is that it's the fastest way to own your space as an influencer in your industry. The key phrase here is in your industry and it's important because the goal is not to be all things to all people, but to become influential in your specific industry and the people that you wish to serve. Choosing a specific niche market also means it’s easier for you to connect with your target audience and earn their trust. You can also position yourself as the in-demand professional in your niche, charging a premium for your products or services.
Have you worked hard to be seen as an industry leader in a male dominated industry? Is it challenging for you to be heard even when you've earned your seat at the table? Surprisingly, even some of the most successful women in business feel just like this when they work in predominantly male-driven environments. Here are 3 simple yet incredibly powerful steps to help you break through to the next level in your leadership journey.
Did you know that "70 percent of female executives feel as though they’ve been bullied by other women in their workplaces and that these bullying incidents have stunted their professional growth.” (Journal Development and Learning in Organisations) These are pretty alarming statistics… Let’s focus on how YOU can bulletproof your self-esteem, protect your personal brand and achieve the greater success you desire, no matter who’s trying to hold you back! Here Are 3 Ways To Take Back Your Girl Power To Lead With Greater Confidence!
Are you hesitant to build your personal brand online because you're afraid of what others might think? Do you feel like you're putting yourself "out there" too much? In this blog post, we'll discuss some tips for overcoming your fear and building your personal brand online. We'll also talk about the 4 reasons why you must conquer your fear of building your brand identity. So don't wait any longer – let's get started!
