Step 1 To Building A Personal Brand Is To Stay In Your Lane
One of the first things people do in their attempt to establish their personal brands, is to start showing up online everywhere! Choosing a specific niche market (or micro-niche) is a concept that most people struggle with. But the reality is that it's the fastest way to own your space as an influencer in your industry. The key phrase here is in your industry and it's important because the goal is not to be all things to all people, but to become influential in your specific industry and the people that you wish to serve. Choosing a specific niche market also means it’s easier for you to connect with your target audience and earn their trust. You can also position yourself as the in-demand professional in your niche, charging a premium for your products or services.